DURATION

5 Days

COURSE FEE : 1199
Learn Basics of Entrepreneurship Level - 1 - Game of Uncertainty with Innovation and Creativity
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Best Entrepreneurship Course in Jaipur: 100% Case Study Based

Learn Basics of Entrepreneurship Level - 1 - Game of Uncertainty with Innovation and Creativity
  • Are you ready to turn your innovative ideas into a thriving business? Look no further than our comprehensive course on mastering the basics of entrepreneurship. Whether you're a seasoned entrepreneur looking to refine your skills or a beginner with a burning passion to build your own enterprise, this course is designed to guide you every step of the way. We understand that starting a business can be daunting, which is why we've developed a curriculum that covers all the essential elements you need to know. From defining your target market and crafting a compelling value proposition to creating a solid business plan and implementing effective marketing strategies, our course equips you with the knowledge and tools to succeed. With a blend of practical insights from experienced entrepreneurs and interactive learning activities, you'll gain the confidence and expertise to transform your ideas into a profitable venture. Don't miss out on this opportunity to take your entrepreneurial journey to new heights. Enrol in our course today and unlock your potential as a business owner.

  • The Importance of Entrepreneurship in the Modern Economy:

    Entrepreneurs play a crucial role in driving economic growth. They are the driving force behind innovation, job creation, and wealth generation. By identifying opportunities and taking risks, entrepreneurs stimulate economic activity and contribute to the overall development of society. Through their entrepreneurial endeavours, they introduce new products and services, disrupt traditional industries, and create markets that didn't previously exist. The impact of successful entrepreneurs can be seen in the growth of industries, the creation of new jobs, and the improvement of living standards.
  • The Benefits of Entrepreneurship for Individuals:

    Entrepreneurship offers numerous benefits for individuals who are willing to take the leap. Firstly, it provides the opportunity for self-employment and allows individuals to be their own boss. This level of autonomy and independence can be highly rewarding and fulfilling. Additionally, entrepreneurship allows individuals to pursue their passion and turn their hobbies or interests into a profitable venture. This not only provides a sense of purpose and satisfaction but also enables individuals to align their personal and professional goals. Moreover, entrepreneurship offers the potential for financial success and wealth accumulation. Successful entrepreneurs can enjoy higher income levels, financial stability, and the ability to create wealth for themselves and their families.

  • The Impact of Entrepreneurship on Society:

    Entrepreneurship has a significant impact on society as a whole. It fosters economic development by creating job opportunities and reducing unemployment rates. Entrepreneurs are often at the forefront of innovation and technological advancements, which leads to improved productivity, efficiency, and competitiveness in industries. Moreover, entrepreneurship promotes social mobility and reduces income inequality. It empowers individuals from diverse backgrounds to create their own opportunities, regardless of their social or economic status. By encouraging entrepreneurship, societies can foster a culture of creativity, resilience, and problem-solving, which ultimately leads to a more prosperous and inclusive society.
  • ENTREPRENEURSHIP

    Total Duration: 60 to 90 Hours (Flexible)
    Levels: Basic to Advanced
    Format: Classroom + Activity-Based + Case Studies + Mentoring
    Outcome: Learners launch or prototype a business idea by the end of the course.

     


    📘 MODULE 1: INTRODUCTION TO ENTREPRENEURSHIP

     

    Learning Objectives:

    • Understand the concept, role, and importance of entrepreneurship
    • Differentiate between entrepreneur, intrapreneur, and manager
    • Learn about different types of entrepreneurs and ventures

    Topics:

    • What is Entrepreneurship?
    • History and Evolution of Entrepreneurship
    • Entrepreneur vs Businessman vs Freelancer
    • Types of Entrepreneurs: Social, Tech, Lifestyle, Serial, etc.
    • Key Traits of Successful Entrepreneurs

    Activities:

    • Icebreaker: "If I were an Entrepreneur…"
    • Famous Entrepreneur Biographies Group Research
    • Personal Entrepreneurial Trait Assessment

    Case Studies:

    • Elon Musk, Falguni Nayar, Sridhar Vembu, Kalpana Saroj

     


    📘 MODULE 2: IDEA DISCOVERY & OPPORTUNITY IDENTIFICATION

     

    Learning Objectives:

    • Discover how to identify business opportunities
    • Learn how to convert problems into business ideas

    Topics:

    • Ideation Techniques: Brainstorming, SCAMPER, Mind Mapping
    • Problem-Solution Fit
    • Innovation vs Improvement
    • Trendspotting and Opportunity Mapping
    • Blue Ocean vs Red Ocean

    Activities:

    • "Solve a Problem Around You" Challenge
    • Trendspotting from news/social media
    • Mind Map: Your Interests × Skills × Market Needs

    Case Studies:

    • Airbnb (solving a personal problem)
    • Paperboat (reviving traditional beverages)

     


    📘 MODULE 3: VALIDATING YOUR IDEA

     

    Learning Objectives:

    • Test your business idea before investing time and money
    • Conduct real-world validation and feedback

    Topics:

    • MVP (Minimum Viable Product)
    • Customer Discovery & Feedback Loops
    • Lean Canvas Model
    • Early Adopters vs Mass Market
    • Pre-Selling and Pilot Testing

    Activities:

    • Create a Lean Canvas
    • Interview 5 target customers
    • Build an MVP or prototype mock-up

    Case Studies:

    • Dropbox MVP video
    • Zappos founder testing shoe delivery

     


    📘 MODULE 4: BUILDING A BUSINESS MODEL & PLAN

     

    Learning Objectives:

    • Learn to structure a business model
    • Understand components of a business plan

    Topics:

    • Business Model Canvas
    • Types of Revenue Models
    • Cost Structure and Break-even
    • Key Partners, Activities, and Resources
    • Business Plan Elements

    Activities:

    • Create your Business Model Canvas
    • Write a 2-page executive summary
    • Group feedback session on each plan

    Case Studies:

    • Razorpay’s simple but powerful model
    • Netflix subscription innovation

     


    📘 MODULE 5: MARKET RESEARCH & TARGET AUDIENCE

     

    Learning Objectives:

    • Understand your market and customers
    • Identify competition and differentiation

    Topics:

    • Primary vs Secondary Research
    • Customer Persona and Segmentation
    • TAM, SAM, SOM
    • Competitive Landscape
    • Positioning and Unique Value Proposition

    Activities:

    • Create a Customer Avatar
    • SWOT Analysis of a Competitor
    • Field Survey or Online Poll

    Case Studies:

    • boAt’s market positioning
    • Mamaearth’s target audience appeal

     


    📘 MODULE 6: MARKETING AND BRANDING

     

    Learning Objectives:

    • Develop a strong brand and marketing strategy
    • Learn digital and traditional marketing channels

    Topics:

    • 4Ps of Marketing
    • Building a Brand Identity and Story
    • Digital Marketing: SEO, Social Media, Email
    • Influencer and Viral Marketing
    • Guerrilla Marketing and Low-Budget Ideas

    Activities:

    • Create a 30-sec brand pitch
    • Plan a digital campaign for your product
    • Make a marketing calendar

    Case Studies:

    • Amul’s creative campaigns
    • Cred’s viral marketing approach

     


    📘 MODULE 7: FINANCE FOR ENTREPRENEURS

     

    Learning Objectives:

    • Understand financial basics of running a business
    • Learn to plan, track, and fund finances

    Topics:

    • Budgeting and Forecasting
    • Pricing Strategy
    • Unit Economics
    • Funding Stages: Bootstrapping, Angel, VC
    • Pitch Deck Creation

    Activities:

    • Create a pricing model
    • Build a simple 6-month budget
    • Draft a 10-slide pitch deck

    Case Studies:

    • Zerodha’s bootstrapped success
    • Shark Tank pitches (selected examples)

     


    📘 MODULE 8: LEGAL, ETHICAL, AND OPERATIONAL BASICS

     

    Learning Objectives:

    • Learn legal structures and compliance
    • Understand operations and ethics in entrepreneurship

    Topics:

    • Business Registration Types (LLP, Pvt Ltd, Sole Prop)
    • GST, Income Tax, and IP (Trademarks, Copyright)
    • Contracts and Agreements
    • Vendor & Logistics Management
    • Ethics, Sustainability, and Fair Practices

    Activities:

    • Draft a founder's agreement or terms & conditions
    • Identify 3 compliance checklists
    • Discuss ethical dilemmas in a group

    Case Studies:

    • Patanjali’s branding vs regulatory battles
    • Ethics cases in startups (Ola, Uber, etc.)

     


    📘 MODULE 9: TEAM BUILDING AND LEADERSHIP

     

    Learning Objectives:

    • Build and manage a great team
    • Develop emotional intelligence and leadership

    Topics:

    • Hiring for startups
    • Leadership styles & self-awareness
    • Delegation & Time Management
    • Conflict Resolution
    • Building Culture from Day 1

    Activities:

    • Team Role Mapping
    • Leadership Self-Assessment
    • Simulated Hiring Exercise

    Case Studies:

    • Infosys culture
    • Zoho’s no-degree hiring policy

     


    📘 MODULE 10: SALES, NEGOTIATION & CUSTOMER EXPERIENCE

     

    Learning Objectives:

    • Sell your product with confidence
    • Negotiate with clarity and deliver customer delight

    Topics:

    • Sales Funnels & Customer Journey
    • Handling Objections
    • Negotiation Techniques
    • Customer Retention and Experience

    Activities:

    • Roleplay: Sales Call
    • Draft a Sales Script
    • Simulate a Deal Negotiation

    Case Studies:

    • D2C brand success stories
    • Customer-first companies like Amazon

     


    📘 MODULE 11: SCALING, GROWTH & SUSTAINABILITY

     

    Learning Objectives:

    • Learn how to grow your business sustainably
    • Understand when and how to scale

    Topics:

    • Scaling Strategy
    • Franchising, Licensing, Diversification
    • Growth Metrics
    • Tech and Automation in Growth
    • Sustainability & Social Impact

    Activities:

    • Create a scale-up roadmap
    • Pitch your scale plan to peers
    • Sustainable innovation brainstorm

    Case Studies:

    • Lenskart expansion
    • Akshayapatra NGO scale

     


    📘 MODULE 12: LAUNCH YOUR STARTUP – CAPSTONE PROJECT

     

    Learning Objectives:

    • Apply everything to launch or present your venture idea
    • Gain feedback from mentors and real-world experts

    Project:

    • Final Business Plan
    • MVP Demonstration or Campaign Launch
    • Elevator Pitch
    • Panel Presentation or Demo Day

    Evaluation:

    • Business Plan Rubric
    • Peer & Mentor Feedback
    • Presentation Score

     


    BONUS TOOLS & RESOURCES

     

    • Daily Entrepreneur Journal
    • 30-Day Ideation Challenge
    • Vision Board & Goal Map Templates
    • Business Plan & Pitch Deck Templates
    • Mentor Connect Guide
    • Real-Startup Observation Visit Workbook

     

    Bonus:- 

     

    "The true entrepreneur is a doer, not a dreamer." 
    Nolan Bushnell

    • Defining the meaning of the 21st centuries’ of entrepreneur
    • Difference between a Businessman, a professional and an entrepreneur
    • Know your motivation
    • The dark and bright sides of entrepreneurship
    • 21 essential traits of an entrepreneur - “Tough times never last, but tough people do.” - Robert H. Schuller
    • 1. Law of Value (Your true worth is determined by how much more you give in value than you take in payment- Bob Burg)
    • 2. Law of Compensation (Your income is determined by how many people you serve and how well you serve them- Bob Burg)
    • 3. Law of Influence (Your influence is determined by how abundantly you place other people’s interests first and your’s second, Bob Burg)
    • 4. Law of Authenticity (Authenticity reduces stress & produces faith- Saurabh Jain)
    • 5. Law of Receptivity (The key to effective giving is to stay open to receiving- Bob Burg), etc.
    • What is professionalism
    • A different school of thought about professionalism
    • 21 Amazing and effective ways to develop critical traits in the entrepreneur

     


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